Jim Cross

President
Jim Cross

With over fifteen years experience in the equipment leasing business, as a Senior Vice President with Comdisco, Jim managed a diversified portfolio of assets prior to founding Lakefront Capital, LLC in 2001.  Over the past fifteen years Jim has been instrumental in developing Managed Lease Advisory programs with nearly one billion dollars of  leases in thirteen countries under management with clients ranging from Fortune 50, Fortune 500 to several smaller public and private companies  . Jim has developed proprietary web based lease management software systems, documented processes, procedures and best in class contract terms and conditions for every facet of leasing to help clients save money, mitigate risk and realize the benefits of equipment leasing vs equipment ownership. Jim has extensive experience in negotiating contracts and lease structures that deliver best in class terms and conditions to his clients.  Jim is trained and certified in lease vs purchase analysis as well as various linear pricing optimization methodologies which has enabled him to provide board room level after tax cash flow analysis and decision support for lease vs purchase decisions on assets ranging from real estate, manufacturing equipment, medical equipment, information technology equipment to satellites. . Jim has been responsible for advising corporate clientele as well as debt and equity investors in single lease transactions for a variety of assets in various countries.

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